Email marketing is a form of digital and direct marketing aimed at attracting, engaging, or promoting products and services to potential and existing customers. 

Email marketing is an important lead generation strategy

With email marketing, companies can connect with their subscribers, provide them with valuable information, and ultimately convert leads into customers. 

Email marketing is one of the oldest Poland Email Database forms of digital marketing. The first email marketing campaign was launched in 1978 and resulted in over $13 million in sales.

It remains an important marketing strategy for modern businesses and a great channel for attracting, developing and converting customers.

In this guide, we'll explain everything you need to know about email marketing, including best practices for running an email marketing campaign. But first, here are some important email marketing statistics you should know. 

Email Marketing Statistics 2024

Email marketing is one of the most effective marketing mediums for businesses of all sizes. With new marketing strategies emerging, it’s Purchase Email Leads easy to get carried away and experiment with different platforms.

YOUR Marketing Strategy Should Be Data-Driven; Here Are Some Important Email Marketing Statistics

Email marketing revenue is projected to exceed $9.5 billion in 2024.
In the study mentioned above, more than half of the marketers surveyed reported a 100% increase in ROI from their email marketing campaigns.
In a Guardian study conducted in the United States, more than half (or 54%) of respondents chose relevance as the top reason for opening a marketing email.

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